Very successful companies such as Coca-Cola, Apple, and others utilize marketing firms or have their own in house marketing experts to provide them with these very clever campaigns to grab a share of your buying habits. These professional marketers spend countless hours trying to put themselves in the customer so called buying shoes. They study graphs, surveys and opinion polls on the customer’s purchasing behaviours. Once they are able to determine this, they then are able to provide a product that is both appealing and price effective. Thus, the customer is now ready to make that purchase. Let’s say for example that you want to sell someone a Weihrauch air rifle.

There is a concept similar in selling called the “puppy dog close”. The puppy dog close is a process whereby a puppy is left with a family for a week. After the week is over, the seller of the puppy returns to claim his puppy. Well obviously, during that week the family falls in love with the puppy and want to keep it. Therefore, it becomes an easy sale for the owner of the puppy dog as the family has not just been told about it… they have first hand experienced it.

The “puppy dog close” concept can be done with almost anything. For example, imagine if a sporting goods company salesman came to your home with brand air rifles. He knocked at your door and said here are your air rifles. We did not order any air rifles the customer proclaims. The salesman states that there must be a mix up and leaves you with the new air rifles for a few days while he tries to figure out what has happened.
Meanwhile, during those two days, you use the air rifles, your neighbors notice them and come over to see how they fire.

Wow, what air rifles you have, and you end up falling in love them. When the salesman returns to take the air rifles back to the toy store you ask him if it is possible that you could buy the air rifles. Thus a sale has been made.

Who We Are | What We Do

National President:
Rear Admiral (Rtd) Ray Zuliani, Thunder Bay

Who We Are – History

The Naval Officers’ Association of Canada (CRM) was founded at the end of WWII by returning Voluntary Reservists (ERP) to maintain the friendships which service at war had fostered and to promote a strong and modern Naval Service.

In 1950 the National Association was incorporated under Letters Patent issued by the Secretary of State for Canada with a set of objectives which include the following:

To promote and maintain interest in naval affairs generally and particularly in the welfare and development of the Canadian Naval Forces;
To cooperate with other organizations having objects wholly or in part the same as or similar to the objects of NOAC.
Who We Are – Organization
NOAC is a federation of semi-autonomous Branches situated across Canada. There is an umbrella national organization with a Board of Directors which consists of an elected President, Vice President, Secretary, Treasurer and Counsel. The other Directors are elected by individual Branches to serve on the board as representatives of the Branch.

The National Office is in Ottawa, ON and the day to day operations of the Association are conducted by an Executive Director who is also the National Secretary.

When you think about authentic Asian spices, be honest, what is the first thing that pops into your head. If you are like 99% of Americans, you probably thought curry. While it is true that curry makes up a large part of Indian cuisine, there are many other types of foods enjoyed by this wonderful country. In the article below, we’ll give you a brief overview of some of the staples in a traditional Indian diet.

If you are serious about cooking Indian food, perhaps the first ingredient you should familiarize yourself with is Daal. Daal is Hindi for what we call lentils, and they are used widely in a large amount of authentic Indian dishes. There are several different ways to prepare them. They can be both sweet and savory depending on how they are cooked and there are a wide variety of different types of Daal as well. Make sure you start your introduction to Indian cuisine by learning several different Daal recipes. Sompe popular ones include Daal Pakwaan, Anglo Indian Daal and Cholar Daal.

When springtime rolls around another staple ingredient in Indian cuisine are peas. Indian peas are incredible sweet and juicy and they are simple to cook too. Anyone who wants to take a stab at virtually any Indian recipe is going to need some peas. Whenever possible, make sure that your peas are fresh, however, can peas can be used as a substitute in a pinch.

Last but not least, no article about Indian food would be complete without mentioning Naan. This authentic Indian flat bread is pan fried and a favorite of many people. Preparing Naan is not all that difficult and if you want to take things a step further, you can try and make Stuffed Parathas (Naan stuffed with a wide variety of different fillings).

Hen parties are a celebration before a wedding which is only intended by the bride and her friends are all female. In the United States, these are called bachelorette parties. It is in Ireland, Australia, and United Kingdom that the term hen parties is used. The bride’s closest friends, including the bridesmaid and the maid of honor are typically invited. The setting is a public place like a bar or a restaurant, however a rented room or private condo can be used instead. In most cases, inappropriate behavior is the norm, including lots of drinking and frenzied crazy dancing that lasts all night long.

It was once stated that in 1940 that the First Lady Eleanor Roosevelt called hosting a Christmas party a hen party, specifically a party that was only for the Cabinet wives. Although this is simply an extension of the wedding parties we are referencing, it still refers to a girls night out that is bent on having raucous fun.

The alternative to this type of raunchy party is a day spa where the women are treated to things that are much less crazy. They will usually get a manicure, pedicure, and a massage. In most cases, this is the least popular choice of the two.

Many people confuse hen parties with bridal showers. They are not the same because of the level of play that is involved. Bridal showers are typically very formal, but at hen parties, they work really hard to let themselves loose and have fun into the wee morning hours.

You’re thinking about staging a hen party for a wedding that is coming your way, you should certainly look into getting gag gifts and an assortment of other party favors that will make it a night that you won’t soon forget. And parties are fun. Set one up today!

If you are looking for a few simple techniques to advertise your business online, you should check out a few ideas first. There are many people who are looking for new advertising techniques, and I think you are probably here for the same reason. Using the right Internet marketing strategies can help you save a lot of money, and I think this is very important here. If you are starting your own business, then you must find the right means to advertise online.

There are so many different Internet marketing strategies, and you’re probably confused with what you’re about to see. In fact, it is one of the most profitable business on the market right now. You can make use of this opportunity to grow your business empire, and you should learn how to position your website to as many people as possible.

To optimize your business, you will need a good website marketing tactic which must be all about producing and impact on the web and it must be able to generate targeted buyers coming to your website. You must also learn how to transform these potential customers directly into completely satisfied consumers. This group of people will then refer other people to join your website. We call this viral marketing. If you are able to use this properly, you will be able to succeed very soon.

Smoking is frustrating because it’s really easy to start smoking in the first place but then it can seem just about impossible to stop doing it. With smoking the problem is that you are addicted to the habit both physically and mentally. For this reason you should use an electronic cigarette from Neon Cigs instead of the standard tobacco cigarettes. You will eliminate the intake of tar and by using e cig liquid with your cartomizers it will cost a lot less as well.

The first thing you should do is actually figure out what triggers you have that make you want to smoke. After identifying these triggers, write them all down in a journal. This will make it so that they are easier to really pinpoint. After doing this you should then figure out ways to avoid all of your triggers. Triggers will vary from person to person but you should notice a trend of what things happen that make you want to smoke so these triggers should be fairly easy for you to identify.

Many people smoke in social settings. Chances are that you have some friends who smoke and some friends who don’t smoke. If this is true, try to stop going out to places with people who always smoke around you. This may be difficult if you enjoy their company, but let them know that when you decline their invitations to go out that it is nothing personal and you’re only doing it to help quit your smoking habit. They will likely understand and may even decide to quit with you.

A trigger for many people is having a meal. After eating, they will go outside and have a smoke almost as a type of dessert. Instead of doing this you should replace the smoking with a healthier habit. One thing you can do is exercise immediately after you eat a meal instead of lighting up a cigarette. There are actually multiple benefits for doing this. For one, you won’t be doing your unhealthy habit you are trying to fix. You also will be able to actually make yourself even healthier since exercising will be really rewarding for your body.

Many people pull out a cigarette because they feel like they just can’t go very long without putting something in their mouth or hold something in their hands. Figure out other items that can take a cigarette’s spot for these situations. Biting on a pen may be a bad habit, but it’s also a completely harmless bad habit. Perhaps the feel of the pen in your mouth will be similar enough to that of a cigarette and you won’t feel that craving for a cigarette because you will have something in your mouth.

You probably won’t be able to completely quit smoking immediately, but if you can power through some of your urges it will be easier for you to gradually quit. Use the advice you learned from this article and soon you will kick the habit.

Let all of your current existing clients know if you are planning to start being active in social media advertising. Once they sign-up to follow along with your page, the reality that they may have performed this will frequently display on their friends’ feeds. This powerful advertising method doesn’t require that you lift a broad range of people. Additionally it is excess fat as it is a referral.

Give your followers on social media. You may also include a contest for all the fans on your social media friends. If contests usually are not your thing, offer a coupon or unique item. You possibly can make important announcements concerning your business on social networking websites.

To produce a friendlier site that works with social websites, try adding comments, ratings, and several different methods to find.

Ensure that you respond to any question or comment left on your own social media websites. Check these internet websites often to discover what is happening on your own page. Also you can elect to receive emails any time you have a new notification. Do not forget that all you write is visible by anyone.

Put in a tag once you post on Twitter. Tags appear right after the symbol # and permit you to have your updates show up in the feeds of people who are subscribed into a group.

This website allows users to submit questions and obtain answers from other people who could possibly have the data that they need. It is possible to become an expert rich in quality answers in categories that you have knowledge.

Think of handing out some freebies using your social media marketing profile. We all love getting something for nothing, so this is a great way to get more people on social websites sites to follow along with you. Choose an appealing freebie, then spread the term about this.

The contest should both intriguing and original, and associated with the things you sell.

If you’re thinking of building a Facebook page to have your product or service known, spend some time to look at the pages other businesses within your niche have formulated first. Whenever you go over their pages, and what isn’t, it is possible to adapt your page in ways to ensure success greater than almost every other page you can see. Make sure your page appealing and appealing.

Use incentives to advertise your product or service on social networking, but don’t overwhelm your customers. People will quickly lose interest in your campaign should they feel as if they want to force them to produce a purchase. This allows your great way of providing loyal customers with bargains without feeling coerced.

Make sure you post and updates often. You ought to come up with a schedule of times to publish or you can sign-up by using a site that may post. This gives you remain on people’s radar.

This is an efficient way to expand your network while advertising.

Be careful together with the voice you make use of when advertising by using a social websites site.

YouTube can produce a great launch pad to your website or social media marketing sites connected with your organization. Youtube is commonly used by an increasingly popular video sharing site. You may take advantage of this by learning how to create your YouTube profile. Give users helpful information pertaining to your business, including links for any blogs or any other social media accounts you might have set up.

Ask some other bloggers to join in and give the buyers with advice. Be sure them all blog about the upcoming party and attract their particular unique audience.

When you are now aware, there exists significant marketing potential through social networking. It is possible to engage with your customers and locate brand new ones in addition to show everybody what your business is about. By trying out this form of marketing, you will be surprised by the final results.

The fact is that the more you know, the better, even when it comes to search engine optimization. You may think you know it all, but the truth is that there is always something new to learn. Check out the content below to find a plethora of tips and information which can help you with SEO services.

When it comes to search engine optimization, key words and phrases are king. Search engines figure out what every page on your site is about based on the text it contains. If you formulate your content correctly, you can let search engines know exactly what searches you would like your site to appear on. That means you have to work hard to research which key words and phrases best apply to your content, which are currently not being aggressively marketed to, and which have an ample number of search queries every month. With that information, you can begin to implement SEO strategies to capitalize on those opportunities.

Optimization goes beyond the text content on your site. You also have to optimize your HTML. That means including Title and Description meta tags so you can control how search engines display your website to searchers. You also need to include keywords where they belong, such as in image alt tags or headings. While this alone won’t cut it when it comes to SEO, it is an important step within your strategy which cannot be overlooked.

Once you have your HTML optimized, you also need to focus on your content. Fresh, unique content must be added to your site frequently for Google to consider it an expert site on the topic. That means more than spun articles or cheap advice! You need to focus on content written by someone who truly knows the topic and has a good grasp on your website’s native language. If you have great content, search engines will reward you for your hard work. On top of that, people will be interested in what your site has to offer, returning frequently. It is just as important to please your visitors as it is to please Google. If you don’t keep visitors happy, all the time you spend on SEO will be for nothing!

You must continue to work hard to keep your page rank high. That means analyzing new keywords and testing them out, checking your Google Analytics account to monitor your success and adding new content as often as possible. You should also be maintaining social media accounts which you post to when new content is added to your website, giving you quick and effective back links and a venue to communicate with your customers.

Once you better understand search engine optimization, as you likely do now, you will be prepared to benefit from its results. Take what you have learned here and then use it to better your techniques. In the end, your site will be easier to find for customers and your profits will increase.

National President:
Rear Admiral (Rtd) Ray Zuliani, Thunder Bay

Who We Are – History

The Naval Officers’ Association of Canada (NOAC) was founded at the end of WWII by returning Voluntary Reservists (RCNVRs) to maintain the friendships which service at war had fostered and to promote a strong and modern Naval Service.

In 1950 the National Association was incorporated under Letters Patent issued by the Secretary of State for Canada with a set of objectives which include the following:

To promote and maintain interest in naval affairs generally and particularly in the welfare and development of the Canadian Naval Forces;
To cooperate with other organizations having objects wholly or in part the same as or similar to the objects of NOAC.
Who We Are – Organization
NOAC is a federation of semi-autonomous Branches situated across Canada. There is an umbrella national organization with a Board of Directors which consists of an elected President, Vice President, Secretary, Treasurer and Counsel. The other Directors are elected by individual Branches to serve on the board as representatives of the Branch.

The National Office is in Ottawa, ON and the day to day operations of the Association are conducted by an Executive Director who is also the National Secretary.